I know that quite a number of you want to blog or post at LinkedIn. You know it’s good for you. But you do not want to dive right away, as you are not sure if it’s sustainable. You also want to experience using the tools (e.g. WordPress, JetPack, blogspot) before you decide which one to use. Those decisions can be major as it’s not easy to migrate from one platform to another.
I’m copying an idea from a great friend and fellow architect Sunny Dua. His blog is one of the world’s authority on vRealize Operations, and I highly recommend you review it. He is also a technical reviewer of my book. He has setup Guest Blogger. See this as an example.
Being a guest contributor allows you to try without committing to post regularly. Once you try for a few posts, and you think it serves you, you can then migrate the post to your own blog. Try to keep it on the same platform (e.g. WordPress or Blogger)
It also allows you to see where traffic/readers come from. Joining someone with a much higher traffic also gives your articles more visibility.
Before you do your first blog, it is good to update your profile. This means both your LinkedIn profile and your profile in the blog. This lets others know who the author behind the post.
For each post, always check if someone else has done a similar post. Google it. There is no point duplicating.
WordPress allows multiple authors. For example, both Sunny and myself are Guest Blogger at blogs.vmware.com/management. As a guest blogger in WordPress, here is what it looks like. Notice you can click on the Guest Blogger profile. WordPress has a limitation as it only shows photo + description.
Guest Bloggers and friends at my blog